Customer story

Sales and E-commerce integration at Service Best International

Service Best International wants to provide better service to their resellers, increase turnover and work more efficiently; Seamless B2B Buying

“With Propeller, we achieve greater customer satisfaction, while generating more revenue by making the sales team work very effectively. ”

Sales accelerated Commerce

seamless B2B buying

Seamless B2B Buying

SBI resellers place simple orders online themselves. They can contact the sales team for advice on more complex questions and large orders. Quotations are then jointly handled digitally.

  • SBI customers place their own orders online
  • Large quotations are handled digitally together with the sales employees of Service Best International
  • And for complex orders, the built-in configurator is used

The entire order processing – simple, large, complex – is now digitized. No more data silos. But digitally built data intelligence for up- & cross-selling and personalized marketing and sales campaigns. Sales are now not only more productive but also more effective.

zero-touch ordering for B2B and D2C

Zero-touch Ordering

When a customer places orders with SBI, possibly with the help of the sales team, they are processed fully digitally. Not only for the sales process but also for the entire purchasing process.

  • No more administrative actions required for sales and purchasing processes
  • Links with all surrounding systems (ERP, CRM)
  • Automated sales from own stock and/or from vendors

Not only administrative actions have been reduced to zero, but the number of incorrect orders has also decreased considerably. In short, cost savings go hand in hand with higher customer satisfaction.

digital self-service portals

Digital Self-service Portals

SBI customers get access to their own personalized portal. Not only convenient to place orders, but also the place to find many answers.

  • They can easily (re)order, create favorites lists, or place orders via OCI
  • But also insight into invoices, contracts, and order history
  • And register service tickets, register returns, or schedule a in-person sales visit

Because customers know their way around blindly, the sales department is free to work on real customer challenges.


SBI wanted to offer its customers a better digital experience. At the same time, they had the same ambition for their sales team. Where account managers often went to the customer to collect orders, SBI wanted to achieve higher productivity and higher customer satisfaction by often meeting the customer digitally.

The Result

A digital commerce platform has been chosen. In addition to advanced B2B e-commerce functionalities, digital tooling should provide the sales force with the ability to interact with customers with readily available customer data. Achieves higher up and cross-sell targets. In addition to more effective marketing and sales campaigns.

Sales Remote
E-commerce Extended

Used features

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

Tier pricing

Create unique tier pricing for each customer that automatically adjusts to the quantity or combination of products.

Cross- and Upselling

Present accessories, add-ons, and extra’s in your pages, emails, and quotes automatically

One Click Reordering

Any previous order can be reordered with just a single click on a button.

Personalized B2B Catalogs

Provide a positive and personal website experience by showing different catalogs depending on the customer groups. Personalize your catalogs for each specific company or business unit.


Make your communication personal. Leverage the data in Propeller to create unique experiences. On scale.


  • A platform for e-commerce and digitization of quotation processes
  • Customer satisfaction and working more efficiently are central;
  • An end-to-end digital landscape is personally developed
  • Consistent customer data in ERP, CRM and Digital Commerce platform

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About Service Best International

Service Best International was founded in 1954 as a wholesaler of car, bicycle, motorcycle, and truck accessories and has grown over the years into an internationally operating company, reaching thousands of customers all over the world.

Own Brands



Car-, Bike-, Motor-, and Truck accessoiries


Wholesale / Vendor

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