PCI Nederland Propeller

Digital transformation sales organization PCI

PCI wants to lead the way in digitization. Customers will have their own experience portal and the sales organization all digital tools to perform to the maximum.

“Propeller is a partner who has helped us with the complete digitization of our sales and marketing organization. More than just e-commerce ”

Sales accelerated Commerce

seamless B2B buying

Seamless B2B Buying

PCI customers order simple themselves online. They can contact the sales team for advice on more complex questions and large orders. Quotes are then jointly handled digitally.

  • PCI customers place online orders themselves
  • Large quotations are handled digitally together with the PCI sales reps
  • And for complex orders, the built-in configurator is used

The total order processing – simple, large, complex – has now been digitized. No more data silos. But built-up intelligence for up- & cross-sell and personalized marketing and sales campaigns. Sales are now not only more productive but also more effective.

zero-touch ordering for B2B and D2C

Zero-touch Ordering

When a customer places orders with PCI, possibly with the help of our sales team, they are processed in a fully digitized manner. Not only for the sales process but also for the entire purchasing process.

  • No more administrative actions required for sales and purchasing processes
  • Links with all surrounding systems (ERP, CRM, Services Tickets, Engineer Planning)
  • Automated purchasing from own stock and/or from distributors

Not only administrative actions have been reduced to zero. The number of incorrect orders has also decreased significantly. In short, cost savings go hand in hand with greater customer satisfaction.

digital self-service portals

Digital Self-service Portals

PCI customers will have access to their own personalized portal. Not only convenient to place orders, but also the place to be able to perform many service activities.

  • They can easily (re) order, make favorites lists, or place orders via OCI
  • But also tap to view invoices, contracts, and printer usage
  • And log service tickets, register returns, or schedule a service engineer

Because our customers know how to find their way blindly, our sales department is free to work on real customer challenges.

The Challenge

PCI wanted to provide a better digital experience to their customers. At the same time they had the same ambition for their sales organization. Where account managers often went to the customer to pick up orders, PCI wanted to achieve higher productivity and better customer satisfaction by meeting the customer more digitally.

The Result

A digital commerce platform has been chosen. In addition to advanced B2B e-commerce functionalities, digital tooling must offer the sales team the opportunity to interact with customers with customer data available. This achieves higher up- and cross-sell goals. In addition to more effective marketing & sales campaigns.

PCI Mockup
PCI Mockup
Sales Teams Digitized
Quotes integrated
CPQ integrated

Used features and services

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

Tier pricing

Create unique tier pricing for each customer that automatically adjusts to the quantity or combination of products.

Payment providers

Use the payment providers that fit your needs and the needs of your customers.


  • Transformation as a starting point;
  • An end-to-end digital landscape has been developed from architecture
  • A platform for e-commerce and digitization of quotation processes
  • Consistent customer data in ERP, CRM and Digital Commerce platform
  • True partnership as the basis for success

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About PCI

PCI is the market leader in Print, ICT, AudioVisual & Business Supplies. Optimizing their customers’ business is what PCI is all about. An afterthought for organizations, but the most important afterthought for PCI.


13 locations


Print, ICT, AudioVisueel & Business Supplies


> 150 million

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