wholesale e-commerce by propeller

Commerce for Wholesalers and Distributors

Propeller digitizes all sales channels. Online and offline orders are processed and supported from one platform. Convenient for your customer, but also for your organization. From now on you have an overview from start to finish and one funnel for all quotations and orders.

Propeller offers solutions for all sales processes of a wholesaler:

  • The online wholesaler
  • The wholesaler for (spare) parts for machines & devices
  • The offline wholesaler (your inside sales)

Your customers want to choose how to buy, are you ready for them?

As purchasing goes omnichannel, sales models will go hybrid. McKinsey

Customers of wholesalers increasingly want to be able to choose how they order products from you and receive information. They often want to be able to place simple orders online and not depend on opening hours. When they want to place more complex questions or orders, they want personal contact.

Research by McKinsey, among others, shows that B2B customers want to continue to use all channels. Sometimes that is e-commerce, other times by telephone or by mail (remote) and other times they want to receive a visit from your account manager.

Despite the enormous growth in online sales, offline sales will remain the #1 business driver. Certainly, with large and complex orders, there will always be a need for human contact and personal advice. So why focus all your arrows on just the e-commerce channel? Yet that is what you often see happening now…

With Propeller, we facilitate all these channels and merge the processes into one consistent experience for your customers and one clear funnel for your organization.

The benefits for you and your customers

  • High customer satisfaction
  • Less administration and less chance of errors, so higher margin
  • More turnover, because your sales team has more time for high value sales and service.

Sales accelerated Commerce

seamless B2B buying

Seamless B2B Buying

Your customers order simple orders themselves online. They can contact the sales team for advice on more complex questions and large orders. Quotes are then jointly handled digitally.

  • Customers place online orders themselves
  • Large quotations are handled digitally together with sales reps
  • And for complex orders, the built-in configurator is used

The total order processing – simple, large, complex – can be digitized. No more data silos. But built-up intelligence for up- & cross-sell and personalized marketing and sales campaigns. Sales are now not only more productive but also more effective.

zero-touch ordering for B2B and D2C

Zero-touch Ordering

When a customer places orders, with or without the help of your sales team, they are processed in a fully digitized manner. Not only for the sales process but also for the entire purchasing process.

  • No more administrative actions required for sales and purchasing processes
  • Links with all surrounding systems (ERP, CRM, Services Tickets, Engineer Planning)
  • Automated purchasing from own stock and/or from suppliers

Not only administrative actions will be reduced to zero. The number of incorrect orders will also decrease significantly. In short, cost savings go hand in hand with greater customer satisfaction.

digital self-service portals

Digital self-service portals

Your customers will have access to their own personalized portal. Not only convenient to place orders, but also the place to be able to perform many service activities.

  • They can easily (re) order, make favorites lists, or place orders via OCI
  • But also tap to view invoices, contracts, and printer usage
  • And log service tickets, register returns, or schedule a service engineer

Because your customers know how to find their way blindly, your sales department is free to work on real customer challenges.


Create quotes

With Propeller, you have all the tools available in one platform to prepare quotes quickly, easily, and accurately. Because we link with your ERP and CRM systems, you have digital access to all relevant data. Think of products, stocks, and customer-specific prices.

Simply click your quote together. Give a discount where necessary and let your customer approve or order via the portal. After that, the purchasing and sales process is completed digitally.

Simple, fast, less error-prone, and automatic cross- and upsell.

webshop office

Digitize your (after) sales organization

Simple orders and low-end services are often done online, but for larger, complex orders and advice, contact with sales is often desirable. Propeller supports both with digital tooling:

  • The integrated quote editor; With Propeller, your sales and services team has the tooling to quickly compile accurate quotes.
  • Cross and upsell; The quote editor gives you suggestions for upsell products that match the products in your quote. You can add this as an option to your quote.
  • Zero-touch ordering; Wanneer je klant de offerte heeft geaccordeerd, wordt deze automatisch doorgezet naar je leveranciers en/of eigen magazijn. Natuurlijk wordt de order ook automatisch verwerkt in je ERP.
  • Guided selling; Wanneer jouw klant niet helemaal zeker is van een online aankoop, kan je hem als accountmanager begeleiden in het proces. Met onze digital tooling wordt het salesproces optimaal afgestemd – online, offline of hybride.
  • Digital self-service portals; Customers handle simple orders and low-end services themselves in their personal self-service portal. This creates time and space for the sales organization for high value services.
remote and omnichannel sales in propeller

Spare parts for machines and equipment

Often manufacturers do not supply a digital catalog of devices or machines, including all spare parts, from which it is easy to order. This makes ordering (spare) parts a complicated process, with a high chance of incorrect orders.

Propeller has the solution for this: the Visual Navigator Spare Parts;

  • PDF drawings and material lists from the manufacturer are automatically read in and digitized. The engineering drawings can then be used as navigation to identify the correct part.
  • By selecting the item number in the digital drawing with your mouse, additional information is displayed. The parts can be placed directly in the shopping cart.
  • Customers can easily find all their purchased devices and machines with all (spare) parts in their own portal.
visual navigator for machine parts by propeller

The Propeller Platform is the heart of your ecosystem

In addition to our Commerce platform and embedded solutions (such as CPQ and Visual Navigator), Propeller is the cement layer between ERP, CRM, suppliers and your customers.

manufacturing orchestration layer propeller
Customer story

Van Vliet Duurzaam Hout

van vliet kastanjehout propeller
"With the Propeller platform we provide a personal ordering experience where the customer can easily reorder or order more. This led to a higher customer satisfaction."
Read their story

B2B Features

Propeller is pure B2B e-commerce. That means that typical B2B functionalities are built into the core of the platform. PIM, campaign management, customer intelligence, pricing, ordermanagement, and quotation for B2B organizations. No plugins or add-ons.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

OCI Roundtrips

An Open Catalog Interface (OCI) allows your customers to search and order products from their ERP.

Customer specific agreements

Cater to the specific needs of every customer. Specific pricing, catalog, budgets, authorization.

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.


Manage the translations of all product data in a well-organized manner, via classifications, descriptions and product characteristics, even units.

Payment providers

Use the payment providers that fit your needs and the needs of your customers.

Analyze Products

Show your customer only relevant products and complete information. Analyze products and attributes and decide data-driven what rules need to apply.

Do you want to talk to an expert?