Commerce Solutions for Manufacturing

With Propeller, you have all the tools at your disposal to optimally support your customers during the entire lifecycle of products.

Whether you communicate with your customer online or offline, Propeller accelerates your business.

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Give your customers what they need

B2B buyers aren’t just moving to omnichannel. They’ve arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all. McKinsey

B2B customers are placing increasing demands on their suppliers. In an environment where continuity is paramount, it is becoming increasingly essential to be able to serve your customer quickly and accurately. Online and offline.

Propeller’s portals provide a clear overview of customer- and machine-specific configurations and the right quotations. Navigating has never been easier, so you’ll find all relevant information, including spare parts, in no time at all. Provide your customers with a service-oriented and fault-tolerant ordering platform.

With Propeller, you have the tools to optimally serve your customers, online, remote, and in-person.

  • Optimization of the sales organization
  • Quotations
  • Online and offline configuration
  • Personalized catalog
  • Spare parts services
  • Predictive Maintenance

Digitize your (after) sales organization

Simple orders and low-end services are often done online, but for larger, complex orders and advice, contact with sales is often desirable. Propeller supports both with digital tooling:

  • The integrated quote editor; With Propeller, your sales and services team has the tooling to quickly compile accurate quotes.
  • Cross and upsell; The quote editor gives you suggestions for upsell products that match the products in your quote. You can add this as an option to your quote.
  • Zero-touch ordering; Wanneer je klant de offerte heeft geaccordeerd, wordt deze automatisch doorgezet naar je leveranciers en/of eigen magazijn. Natuurlijk wordt de order ook automatisch verwerkt in je ERP.
  • Guided selling; Wanneer jouw klant niet helemaal zeker is van een online aankoop, kan je hem als accountmanager begeleiden in het proces. Met onze digital tooling wordt het salesproces optimaal afgestemd – online, offline of hybride.
  • Digital self-service portals; Customers handle simple orders and low-end services themselves in their personal self-service portal. This creates time and space for the sales organization for high value services.
remote sales in propeller

Create quotes

With Propeller you have all the tools in one environment to quickly and accurately draw up quotations. By integrating with ERP, CRM, and systems of suppliers and/or warehouses, you have access to relevant data to be able to make a correct, competitive quote. This speeds up the process, reduces the chance of errors, and offers cross and upsell opportunities.

webshop office

Online and offline configuration

The customer makes simple configurations online. Complex products often require support from the sales organization. All this can now be done from one platform.

Also use this data as a lead generation tool.

machinery aftersales

Personalized catalog

Always offers customers relevant products from their portal. A catalog per customer, tailored to his machine park. Combine this with (re)order lists to further increase your customer’s convenience.

customer specific overview pages

Spare Parts

Until recently, ordering the right spare parts for machines was a complicated process, with a high risk of errors. With Propeller we solved this:

  • Visual Navigator Spare Parts; Images in the personalized catalog are used as navigation. By selecting a part number in the (technical) drawing, additional information is shown. This part can be added directly to the order.
  • Drill-downs; Your customers have an overview of their production lines and machines in their portal. This way they (and your after-sales employee) can look for the right part in a structured way.
visual navigator spare parts

Predictive Maintenance

The use of sensors for predictive maintenance is increasing rapidly. Propeller pairs with these sensors and automatically dispatches the correct parts before problems can arise.

predictive maintenance

Sales accelerated Commerce

seamless B2B buying

Seamless B2B Buying

Your customers order simple orders themselves online. They can contact the sales team for advice on more complex questions and large orders. Quotes are then jointly handled digitally.

  • Customers place online orders themselves
  • Large quotations are handled digitally together with sales reps
  • And for complex orders, the built-in configurator is used

The total order processing – simple, large, complex – can be digitized. No more data silos. But built-up intelligence for up- & cross-sell and personalized marketing and sales campaigns. Sales are now not only more productive but also more effective.

zero-touch ordering

Zero-touch Ordering

When a customer places orders, with or without the help of your sales team, they are processed in a fully digitized manner. Not only for the sales process but also for the entire purchasing process.

  • No more administrative actions required for sales and purchasing processes
  • Links with all surrounding systems (ERP, CRM, Services Tickets, Engineer Planning)
  • Automated purchasing from own stock and/or from distributors

Not only administrative actions will be reduced to zero. The number of incorrect orders will also decrease significantly. In short, cost savings go hand in hand with greater customer satisfaction.

digital self-service portals

Digital self-service portals

Your customers will have access to their own personalized portal. Not only convenient to place orders, but also the place to be able to perform many service activities.

  • They can easily (re) order, make favorites lists, or place orders via OCI
  • But also tap to view invoices, contracts, and license usage
  • And log service tickets, register returns, or schedule a service engineer

Because your customers know how to find their way blindly, your sales department is free to work on real customer challenges.

Customer story

Kaak Group: After Sales Services excellence

Kaak group product
Kaak product
"With Propeller we found a platform that delivers 95% of our requirements as standard and a partner that has extensive experience with complexity." Marcus van Es E-commerce Manager
Read their story

B2B Features

Propeller is pure B2B e-commerce. That means that typical B2B functionalities are built into the core of the platform. PIM, marketing automation, customer intelligence, and CMS for B2B organizations. No plugins or add-ons.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.

OCI Roundtrips

An Open Catalog Interface (OCI) allows your customers to search and order products from their ERP.

CRM integration

Connect your CRM and develop pipelines and 36o° views off your customers

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.


Manage the translations of all product data in a well-organized manner, via classifications, descriptions and product characteristics, even units.

Payment providers

Use the payment providers that fit your needs and the needs of your customers.

Visual configuration

CPQ visualization updates in real-time as customers choose different product options.

What challenges do you have for us?