b2b e-commerce by propeller

B2B Commerce

With Propeller you provide your customers with all typical B2B commerce functions that they need while aligning your digital self-service portals with face-to-face or remote sales activities.

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Propeller is a B2B Commerce platform. This means that it comes out of the box with all functionalities that you need to facilitate your business customers’ needs. 

Create a self-service commerce website, specific customer portals, and wholesale platforms. Propeller is the right fit for mid-market customers, whether you are new to e-commerce, looking to upgrade your current commerce capabilities, or fully digitize your whole sales organization.

Delight your customers with a relevant, personalized, and consistent buying experience across all sales channels.

Digital self-service portals

B2B customers expect seamless ordering with personalized digital self-service portals with their own pricing, catalogs, and payment options. For multiple stakeholders within their organizations, access-based restrictions help speed up ordering cycles, processing, improve satisfaction, and revenue.

Omnichannel B2B Sales

For larger or more complex orders, business customers often reach out to sales reps for quotes, assistance, or special pricing. Sales reps have access to all product and pricing information in Propeller when they configure their quotations. Your customer will experience a fast, faultless experience.


Sales accelerated Commerce

seamless B2B buying

Seamless B2B buying

Your customers order simple orders themselves online. They can contact the sales team for advice on more complex questions and large orders. Quotes are then jointly handled digitally.

  • Customers place online orders themselves
  • Large quotations are handled digitally together with sales reps
  • And for complex orders, the built-in configurator is used

The total order processing – simple, large, complex – can be digitized. No more data silos. But built-up intelligence for up- & cross-sell and personalized marketing and sales campaigns. Sales are now not only more productive but also more effective.

zero-touch ordering for B2B and D2C

Zero-touch Ordering

When a customer places orders, with or without the help of your sales team, they are processed in a fully digitized manner. Not only for the sales process but also for the entire purchasing process.

  • No more administrative actions required for sales and purchasing processes
  • Links with all surrounding systems (ERP, CRM, Services Tickets, Engineer Planning)
  • Automated purchasing from own stock and/or from distributors

Not only administrative actions will be reduced to zero. The number of incorrect orders will also decrease significantly. In short, cost savings go hand in hand with greater customer satisfaction.

digital self-service portals

Digital self-service portals

Your customers will have access to their own personalized portal. Not only convenient to place orders, but also the place to be able to perform many service activities.

  • They can easily (re) order, make favorites lists, or place orders via OCI
  • But also tap to view invoices, contracts, and printer usage
  • And log service tickets, register returns, or schedule a service engineer

Because your customers know how to find their way blindly, your sales department is free to work on real customer challenges.

Customer story

Repairs, new products and refurbished in one shop for UNIS Group

Unis mockup
“With Propeller we finally found a platform that could handle our complexity. New products, refurbished and repairs. Available in 23 countries.”
Read their story

B2B Features

Propeller is pure B2B e-commerce. That means that typical B2B functionalities are built into the core of the platform. PIM, marketing automation, customer intelligence, pricing, ordermanagement for B2B organizations. No plugins or add-ons.

ERP integration

For seamless order processes, real-time accurate data and rich product information Propeller integrates with al mayor ERP systems

Customer specific pricing

Creating a specific pricing plan for each customer would be a boost to customer loyalty to your store.


Make your communication personal. Leverage the data in Propeller to create unique experiences. On scale.

Customer specific agreements

Cater to the specific needs of every customer. Specific pricing, catalog, budgets, authorization.

Digital self-service portals

Every B2B customer gets his own portal, specific prices, own catalog. For self-service commerce, overviews, FAQ’s, returns.


Manage the translations of all product data in a well-organized manner, via classifications, descriptions and product characteristics, even units.

Payment providers

Use the payment providers that fit your needs and the needs of your customers.

OCI Roundtrips

An Open Catalog Interface (OCI) allows your customers to search and order products from their ERP.

Unlimited amount of B2B, B2C, D2C channels

Different business logics and different websites are built on top of the Propeller commerce platform. Providing every customer just what he needs.

Personalized B2B Catalogs

Provide a positive and personal website experience by showing different catalogs depending on the customer groups. Personalize your catalogs for each specific company or business unit.


Show your customers relevant recommendations. Automatically or manual. Accessoiries, Related products, frequently bought together, etc

Commercial Product Data

Manageable data that contains all the relevant product attributes for each unique, marketable product in your inventory.


Let us show how Propeller accelerates your business

We would gladly show how Propeller accelerates your business. We will focus on your challenges and how Propeller will address them.

  • We deal with the functionalities that are most important for you;
  • We demonstrate how we streamline your platform and processes;
  • We show how you can personalize your customer portals;
  • And we answer all your personal questions about Propeller.

Schedule a demo

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We gladly participate in projects that add value to propeller

Not just for back-end applications but for customer experience solutions as well. Discover how your webshop could integrate with other systems like market places, ERP, PSP’s, Chatbots.

ERP systemen

What challenges do you have for us?