headless commerce by Propeller


Enrich your commerce experience and accelerate with greater flexibility, better performance, and omnichannel publishing.

The front-end experience your customers deserve

With our headless architecture, the front-end experience is not dictated by the commerce platform. You can choose whichever front-end platform makes sense for you and your customers, whether that is an existing front-end design, an off-the-shelf template, or something designed entirely from scratch.


Ultimate flexibility

Headless commerce allows for greater flexibility and the ability to test new technology quickly to find the blend that creates the best possible user experience for any scenario.

You are free to use best-of-breed front-end solutions, offering lightning fast site speed, or advanced personalization, along with Propeller.

mach headless commerce

Increase your conversion rates

Headless commerce can help you to increase conversion rates in two ways:

  1. The ability to create a differentiated and more relevant user experience
  2. Headless helps you to develop content and experience-led strategies to draw in organic traffic and repeat business
headless leads to higher conversion rates

Technical flexibility and familiarity

A major benefit of headless commerce is the ability to pick and mix different platforms and technology to combine content and Propeller, creating differentiated shopping experiences.

For example, while WordPress is a popular content platform, it doesn’t work too well as a B2B e-commerce platform. With headless, this doesn’t matter as the CMS platform can be combined with a more specialized e-commerce platform.

So, you could use a CMS such as WordPress alongside Propeller to get the best of both worlds.

cms and crm with propeller
Customer story

EUROstyles D2C strategy strengthens relationship with B2B partners

Vitalstyle product 2
Vitalstyle product
"In Propeller we found the commerce platform that enables us to shape our D2C and B2B strategy, where we manage all shops with one back-end." Jan Tijdelijk CEO
Read their story

Want to know more about what headless commerce could mean for your business?